© 2016 HEDS

innovation in POS

FREDDO ICECREAMS

Freddo, top icecream producer in South America, wanted to innovate the way they brought icecream to shopping malls and public spaces. They wanted to differentiate from the old fashioned Italian aesthetics of their Brazilian competition whilst providing an “all in one” solution for the point of sale.

We created a vintage whilst modern look that is highly functional and mobile, enabling ease of movement for the salesforce. The success of the model in the shopping malls turned into an icon of the brand, and is now used in various applications including sporting events, concerts and at train stations across Latin America and the US.

 

More info at www.freddo.com