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competing with china


Newsan, the principal producer and distributor of home appliances in the region (Sanyo, Pioneer, JVC, Braun, amongst others), hired us to find a way to locally produce an electric oven previously made in China under one of their brands.Due to the difference in production costs, Newsan understandably doubted the viability of this idea.After investigating the local production capacities and utilizing those same resources in the most optimal way possible, we achieved a new design with fewer unions and screws and a much higher perceived quality altogether.


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