© 2016 HEDS

HEDS

HERMANOS ESTEBECORENA DESIGN STUDIO

DESIGN PARTNERS

We are a one stop shop. We are a team of designers with more than 25 years of experience. We focus on designs that achieve business outcomes. 

 

STORIES

 

what we do

As a design studio, we work with companies with or without design offices in-house. We can act as either a full design office or complement the

in-house team.

STRATEGIC DESIGN THINKING

We interact with CEOs, company owners, chief engineers and managers, helping them to innovate and create new ideas to improve their business and products from a design perspective.

DESIGN PRODUCTS, SERVICES, UX, IoT

We design with an interdisciplinary approach, unifying all design under a master concept to simplify and improve user experience.

PRODUCT

DEVELOPMENT R&D

We consider all technology and resources available today. We even develop prototypes in-house using our own 3D printing methods.

FACILITATION-TRAINING-WORKSHOPS

We are passionate about sharing methodologies that we’ve discovered to stimulate

divergent thinking, create new perspectives and optimize innovation.

ACADEMIA

We dedicate a lot of our time to education. We have more than 20 years experience

working for a variety of higher education institutions. Currently, we are creating a 

new design program for the Universidad de San Andres together with an 

outstanding academic council composed of the top leaders in Argentine design.

 
 

HOW WE WORK

First we watch and listen carefully. Next we ask questions and gather information.We analyze the whole picture including business, user and production requirements. We think it over and identify what’s needed. Only then do we begin to design. And design. And then we design some more. We don’t stop until we have created an attractive product that delivers great business results.

 

With our vast experience implementing new design in business, we know how to innovate within existing structures. We’ll team up with different parts of the company - marketing, production, and sales - to achieve the changes necessary.

WE LIKE TO THINK AND DRAW

We work together with CEO’s, founders, heads of marketing, chief engineers to develop new ideas for the business, developing new products and extending existing product lines. Once developed and produced, we evaluate the impact of the new products together, always looking for ways to improve the process and product even further.

WE ADAPT TO WHATEVER OUR CLIENTS NEED

We adapt to you. We can be your full in-house design office, or just a complement toyour existing team. You decide. We create.

TOGETHER AS ONE

Separating graphic, industrial, and textile design usually leads to a lack of continuity or integrity in terms of user experience. Rather than working across several agencies, we provide clients with just one, multidisciplinary design studio which makes our service the most streamlined and integrated option available.

AND WE LOVE MACHINES TOO

Our experience in the internal dynamics of production plants permits us to work closely with the people behind the machines, which is a fundamental part of the implementation of a new design.

WE CAN PARTNER

We can design and we can consult, but our greatest challenge and motivator is to partner with our clients on their best projects, maximizing the value of their business and growing together.

As entrepreneurs and business owners ourselves, we have the experience necessary to understand common problems, products and markets in all their complexity and make appropriate judgements to add value in both creativity and innovation.

 

WHO WE ARE

We are the Estebecorena Brothers, but don’t worry, you can just call us HEDS.

We started learning the value of industrial design at a very young age. Our father had a metalworking shop and our mother a tannery, both of which we worked in while studying design. While still in college, our growing passion for design motivated us to open our own design studio. By leveraging our industrial roots together with our love for design we have been offering an interdisciplinary approach that has been adding value to our clients since 1998.

AE

+

JE

alejo estebecorena

Designer

Graduated as Industrial Designer and Mechanical Technician. Design Professor and founder of design degrees.

Also pilot of sail boats and gliders.

JAVIER estebecorena

Designer

Graduated as Clothing Designer and Mechanical Technician. Morphology Professor and founder of design degree.

Also Kendo practitioner.

We are a team of designers of all types and backgrounds, working with engineers, psychologists, communication experts, anthropologists, and above all, our clients.

 
 

CASE STUDY

Essen is the world's biggest aluminum casserole producer, and also a family company working 30 years in the direct marketing of kitchenware products.

 

Initially called to redesign their 25 year old logo, we consulted with the CEO and Head of Marketing to offer design thinking, product design and production follow-up in more than 1000 products of industrial, graphic and communication design. Awarded with several national design awards, we developed original, high quality products in various plastic materials, stainless steel, aluminum and textile, whilst working as an extension of the in-house team.

contact us
HEDS south
WeWork Buenos Aires
Torre Bellini
Esmeralda 950
BC1007
Argentina
 
HEDS north
WeWork Vancouver
595 Burrard St.
Vancouver 
V7X 1L3
Canada